We might be biased, but we love our new website and logo.
To keep ourselves, our customers and the Bendigo community excited about the McKern Steel name, we decided it was time for a refresh. To that, we teamed up with Yoke, a creative studio with a Bendigo office who leverages their graphic design and web design power from their swish warehouse in Collingwood, Melbourne.
One of our favourite things about Yoke is that their graphic design team spends a lot of time and effort creating a story behind the brand; it’s taught us a lot about the thinking that goes into a logo and a website.
Graphic designer Renèe from Yoke, has been kind enough to share the McKern Steel re-brand story with our blog readers.
The entire brand has a new look that Managing Director Michael McKern says represents the innovative business that McKern Steel is.
“Our 2013 re-brand has sparked an exciting partnership with Yoke. Both Peter [Bendigo General Manager] and Melyssa [Account Manager] have been great to deal with, and the web design has surpassed my expectations. The whole team really know their stuff,” he said.
This website has been a long time in the making; we hope you find it easy to use, on all devices.
Let us know what you think!